"Haipanem" is a fashionable word that appeared in Russian Internet slang around 2016-2017. The verb "haypanut" comes from the English word hype , which can be translated as "hype, hype". So "haypanut" means "making a lot of noise" around any topic, person or phenomenon.
In the Internet, the word haypit is also used in the sense of "promoting, advertising" something, fanning around him a hysterical agiotage.
Example of use:
Well, haypanem once more on the topic of spinners ? The network has a video where the cat twists the spinner's tail, sitting with his back to him!
Haipanem is in the list: Slang