The feature is a Russified version of the pronunciation of the English word feature (pronounced "fiche", emphasis on "and"). This word can be translated as "feature, characteristic feature". In Russian, the word "feature" is used, mainly, for programs or mobile devices.
For example: "My phone can read QR codes . And in your phone there is such a feature? "That is, does your phone have this functionality? Another classic example: this is not a bug , it's a feature. That is: this is not a bug in the program, but one of the functions that are embedded in it.